Infinite Med Spa
Medical spa
My work with Infinite Med Spa
Infinite Med Spa came to me through Goodside Marketing at a point where they were already doing well, they just knew their brand and marketing had the potential to be a lot more cohesive, elevated, and intentional.
Their content was good. The goal was to make it great.
More specifically, they were continuing to grow their patient base and needed everything (social, email, paid ads, and in-person marketing) to feel aligned and work together, not separately.
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Plan and execute social content 3x per week aligned with email and blog campaigns
Lead content ideation through execution, ensuring consistency across all touchpoints
Write all captions and messaging for campaign-driven content
Approve all content before publishing to maintain brand alignment
Direct assistant on content creation based on strategic direction
Ensure a consistent cadence of both campaign-driven and day-to-day content
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Align social, email, blog, and paid ads to support the same campaigns and messaging
Create multiple touchpoints across platforms to increase visibility and conversion
Adapt messaging slightly by channel while maintaining a cohesive brand narrative
Ensure no channel operates in isolation
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Refine overall brand presence across digital channels
Elevate visual identity and ensure feed cohesion
Guide content direction to better reflect brand positioning
Prioritize user experience so the brand is immediately clear and recognizable
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Operate as the central point of strategy, planning, writing, and approvals
Collaborate with internal team to incorporate real-time, in-office content
Balance polished, campaign-driven content with organic, authentic content
Maintain structure while allowing flexibility for timely content